In the context of today's market downturn, enterprises should strengthen cooperation to form a strategic alliance to tide over the difficulties; should closely track the market, open up new areas; encourage employees to enhance their sense of responsibility, a sense of belonging to the real business.
The future of competition, is no longer a simple business and enterprise competition, but the industrial chain and the chain between the competition. Therefore, the textile enterprises should be set up as soon as possible textile industry innovation alliance, promote industrial upgrading, improve the core competitiveness of enterprises.
 
2010 cotton prices soared at home and abroad, companies can not take a long single, large single, worried about the rapid rise in raw material costs caused by losses. Now cotton prices fell sharply, the customer orders more cautious, coupled with the domestic and international cotton prices so that some of the high price discouraged, the order transferred to other lower cost countries and regions, these two conditions are so that the upstream and downstream enterprises at a loss, Most of the business profits substantially reduced, or even loss. In this case, the textile enterprises how to self-help? How to improve the business environment and enhance employee confidence?
 
In the context of today's market downturn, enterprises should strengthen cooperation to form a strategic alliance to tide over the difficulties; should closely track the market, open up new areas; encourage employees to enhance their sense of responsibility, a sense of belonging to the real business.
 
Strengthen collaboration to form a strategic alliance
 
The future of competition, is no longer a simple business and enterprise competition, but the industrial chain and the chain between the competition. Therefore, the textile enterprises should be set up as soon as possible textile industry innovation alliance, promote industrial upgrading, improve the core competitiveness of enterprises.
 
Experts have made recommendations, the textile industry alliance can be divided into four systems, namely knowledge innovation system - independent research institutions and teaching and research universities; technology innovation system - innovative enterprises; knowledge dissemination system - higher education system, vocational training System; knowledge application system - society, enterprise. The mode of cooperation of innovation alliance refers to the joint innovation between enterprises or enterprises, research institutions, institutions of higher learning, the specific model can be divided into the leading enterprise-driven, cluster and strong combination.
 
Generally from the current situation, the upstream and downstream enterprises to form a strategic alliance is more common, such as the day bamboo alliance. But the current situation, the strategic alliance can be a number of extensions, such as the strength of enterprises and research institutes can also establish an alliance, the combination of production and research, can also be associated with the end product downstream enterprises, so common research and development of new products, Product development cycle, to speed up the market feedback of new products to facilitate product improvement, cultivate new value-added points, and guide the market demand and consumption.
 
Tracking information to actively explore the market
 
In the current difficult situation, the domestic enterprises to be more active to carry out advanced customization and other personalized, differentiated services to meet the diverse needs of the market, to avoid fierce competition with similar products; for export-oriented enterprises, this year many business orders are To varying degrees of reduction, from the major industry reports also learned that some enterprises to reduce the order of 50% of the order, which makes enterprises very upset.
 
Export enterprises in order to completely into the domestic market is not realistic, domestic enterprises to cultivate the brand needs a longer time, more financial resources, not overnight, the need for their own market information for the full analysis and research on the various markets Subdivided, and then according to market development and demand for product positioning, not necessarily the pursuit of the highest or best, but to adapt to market demand.
 
In the conduct of the market and customer research, according to regional characteristics, economic status, size, for each segment of the market for detailed research and analysis, for different customers, the development of service strategies, designated personnel tracking service, focus on customers, Understand customer needs, meet and exceed customer expectations. Positioning their own target customers, customers will be divided into potential customers, prospective customers, customers and business partners, can also be further analyzed for the general customers and VIP customers, the implementation of customer segment management. To study the customer's financial situation, the ability to influence the industry and the company's own ability to grasp the customer, at the same time to thoroughly study the customer's other suppliers operating characteristics, so that know ourselves, in order to win in the competition.
 
Export-oriented enterprises in the industry in the traditional EU, the United States, Japan and other markets on the efforts to study the characteristics of the market and the products of the market, combined with the above meticulous research to find their own product positioning, Work, and then enter the new market, the development of new customers.
 
Strengthen management and cultivate employee 's sense of belonging
 
In the context of today's market downturn, how to motivate employees to enhance their sense of responsibility, a sense of belonging to an important part of enterprise management.
 
Managers want to achieve the purpose of self-management staff, we must cultivate the sense of responsibility while working. When employees build their own sense of responsibility, they will be in the work of a great enthusiasm, better implementation of the manager's decision-making, pay attention to the details of the work, in the work to be better.
 
For managers, the way employees have a sense of responsibility is to motivate employees. Motivate employees not only by the money to achieve, in order to make employees dedicate more knowledge, we should as much as possible to meet the needs of employees. To achieve the realization of self-worth. For example, within the enterprise can strengthen the information sharing mechanism, on the one hand the grassroots personnel to provide information to the integrated departments, integrated departments will upload information, grassroots personnel can be based on access to information, combined with their own work, the company's production and operation to provide favorable predictions Recommendations and initiatives to make it truly into the production and operation of the enterprise, rather than just focus on the small part of the work at hand, to be able to personally experience the work to the enterprise to bring good changes and benefits, which will make employees feel Physical and mental pleasure, to achieve the highest level of incentives for employees.
 
In addition, it is necessary to avoid appointments without authorization. Managers to a thing to the staff to do, it is necessary to give employees the greatest trust, the staff of the corresponding power, so that employees accept the appointment at the same time, assume the corresponding responsibility. Managers in the staff to give greater room for development, the staff's creativity will be more play, the sense of responsibility will be engaged in an important work in the virtually enhanced.
 
From the macro level, the current textile industry is in a downturn in the development of the market, the country's policy support will make the external environment better, slow down some pains, but companies to get out of trouble, or to consider their own adjustments, To force yourself to adjust the product structure, relying on management efficiency.