Under the new normal, the traditional industry calm behind the huge crisis and the Internet this huge cake of the temptation to make the traditional industry on the Internet platform rush.
How to use the "Internet +" to promote the advantages of traditional industries sustainable development, promote the integration between the network and industry, the formation of new value chain, industry chain, new service model and format is the key.
In general, companies want to establish a sound waterproof enterprise "Internet +", can be divided into four steps:
The first step is to establish a webpage platform for online business;
The second step is to combine the business platform;
The third step is to establish a micro - letter platform;
The fourth step is the development of waterproof brand mobile phone APP, assembly of massive waterproof products and services, one step intelligent reach the user.
The Internet to achieve from the information age to the era of large data changes, and large data age is the core of the "altruism", that is, the interests of consumers concerned. In terms of promotion, it should not only stay in customer service, but also strengthen the customer experience function.
First, through the large data, intelligent, mobile, cloud computing, to understand the customer real, comprehensive, differentiated needs, and through the industry's highly digital, networked, customized production and supply system for customers to provide real meaning To meet the needs of products and services.
Second, through the Internet information tools to connect upstream and downstream, connecting customers from raw materials to all aspects of the chain, so that the whole industry chain can be checked, controllable, traceable, so as to combat fake and shoddy to ensure the quality of construction. At the same time, this can also improve the customer experience, satisfaction, improve public training efforts to enhance the industry social influence.
Third, through large data and public opinion monitoring system, regular feedback industry customers, suppliers, manufacturers, construction enterprises and other positive and negative situation for the development of enterprises to provide accurate reference.
Fourth, through the co-financing, group purchase, secured financing and other innovative financial model to enhance the effectiveness of the industry, open the industry's new competing model.
Fifth, through the Internet tools to integrate the construction of supply and demand resources, and through the construction management system specifications, scientific construction management, improve management efficiency, effectiveness, effective cost control.
Sixth, through the Internet platform to actively participate in international market competition, to create an internationally competitive enterprise and talent team.
For the traditional manufacturing industry, the market and consumers of the basic requirements of the product, product form, function, etc., in a certain period of time will not change due to the network. However, the "Internet + traditional industries" may lead to subversion of manufacturing methods, changes in production technology, processing technology innovation, and the formation of new value chain, industry chain, new service model and format. Traditional manufacturing embracing the Internet, not just to change but to enhance. The integration of the two is not a complete replacement, but in the process of shock and adaptation learn from each other, promote each other.
Some people in the micro-circle said, "the future belongs to the traditional enterprise which understand the Internet." Insiders also said, "the future of the polypropylene industry, belonging to the era of Internet culture enterprises.
In the real economy and virtual economy to accelerate the integration of today, for a polypropylene business, the first by the Internet penetration and impact is the marketing link.
The fundamental difference between Internet marketing and traditional marketing is that it can take advantage of the power of data and technology to achieve effective goals and provide user insight and real-time advertising. Traditional marketing in the human, material and other capital consumption, in the Internet marketing attributed to the invisible figures, which not only reduces costs, improve efficiency, but also for the enterprise to increase profits.
Traditional manufacturing industry is taking the distribution channels, and "Internet +" greatly extends the manufacturing channels, the manufacturing channels from the traditional stores, stores extended to the shop, online flagship store and micro shop, each netizens are Has become an online channel can reach the potential consumers.
The application of Internet technology, can improve the level of automation, information technology, and then enhance the level of technology and precision, some of the past not reach, do a bad process is possible to achieve.
The integration of the Internet, closer to the user and the manufacturer's distance, from the user's needs, experience, product features and quality are likely to take a big step forward.
The polypropylene industry embraces the Internet, getting more than just changing, but improving.