"Every 5 yuan consumption is 4 yuan is a woman spent." This man "complain" Although there is so little water, but also can see the status of women in the consumer. Ma also mentioned in his speech: "Women are the main force of consumption, but also the main force of the times, seized the women to seize the consumption.

August 31, published by the Jingdong Data Research Institute, "2017 home furnishing industry online shopping consumer trends report" shows that 2013-2016, the number of female users increased year by year trend, "chop hand" women accounted for a high proportion. More data show that women's consumer tentacles have been from the clothing, cosmetics, maternal and child products and other special products into the past to the male as the dominant word in the field of home building materials, the right to speak accounted for 85%, "her economy" menacing The

Butterfly Festival, Empress Festival, Ladyie Festival, Queen's Day ... ... In recent years, regardless of online line, a variety of activities for women planning dazzling. Have to say, now who understand the hearts of women, who can win the market.

In this "her economy" competition in the smoke, it is noteworthy that, as a cloth home brand butterflies, relying on "her economy" this boom, in the "capital winter" in the contrarian up, visibility and sales are achieved Big breakthrough in the industry's small reputation of the butterfly brand has also been around the country to invest entrepreneurs and consumers of great concern, the official shop break 150, the first half of this year, they signed 18 new stores. Have to let people think, with the same competitive resources in the future, butterflies, why do women understand the heart?

"Her time" emotional marketing

Mlily dream lily to create the "pressure sister" comic characters, love according to Rui's "goddess" of the great success, as long as the home goods with gender, marketing naturally have the direction of "her age", do female marketing , In addition to playing "emotional card", the experiential marketing is particularly important for women.

In this way, in the "her economy", the butterfly is in fact to win at the starting line.

Deerland, at the beginning of its establishment, its brand name is meaning "female", "good", "happiness" symbol, The story of the butterflies will be proud of the cultural interpretation of the most vividly, but also to further enhance the happiness, the formation of a happy culture. Happiness depends on the butterfly also conveyed the modern women's life on the demands of a happy family life.

And in the store layout on the butterfly more able to display the "her" life vision, weaken the single shopping function, enhance the "shopping" experience and feeling.

Into the butterfly 3,000 square meters soft embellishment, you will immediately be different styles of soft equipment to attract the atmosphere. Classic European style, Jane European style, neo-classical style, Chinese style, rural pastoral style, modern minimalist style and other six mainstream style to create a variety of different styles. When each of the incoming customers, encounter these feelings after the soft equipment, can dream of the future of the family look, happiness is palpable.

Product design to meet the female aesthetic and taste

Butterfly Yijin home adhere to the melting of the East, Jane design, showing the contemporary way of life, more young, fashion, the cultural meaning and modern technology into the product, product design more to meet the female aesthetic and taste.

Modern women more pursuit of a low-key, comfortable but without loss of noble and elegant living mood, is a "no burden, quality" life. In the Chinese market, this group of "picky" new middle for the taste of the home is not weaker than Europe and the United States, quality, design and aesthetic functions can not be reduced by a point, which the home brand made a higher demand. To this end, butterflies and elegant designers to contemporary humanities aesthetics as the keynote, with low-key luxury, rich style of living, to flashy, reshape life of true, interpretation of cultural and artistic accommodation elegant lifestyle, with exquisite appearance, thoughtful The details of the design and high-end fabric texture, become the representative of the current light luxury home.

2017, "capital winter" seems to have not yet disappeared, only the consumption upgrade heat diminished, how can we understand the hearts of women become the key to the market Nuggets, cusp on the tide of children, you have to keep up with it?