"Winter does not kill, why see the spring." Through the coldest "winter" in 2016, the fabric industry felt the atmosphere of "winter comes and spring" in 2017. The painful period of the transition gradually faded away. The market conditions of the whole industry have been on the right track. Although there are still some problems to be solved Problem, but the hard work of new business, the implementation of the new policy so that the fabric industry in 2017 is full of "intellectual" new atmosphere.

Overseas Investment

Overweight "Belt and Road" construction

Influence: ★ ★ ★ ★ ★

This year, Chinese fabric enterprises are more actively integrated into the "One Belt and One Road" initiative, taking initiatives as their motions.

As the world's leading high-end yarn-dyed fabric supplier, Shandong Luthai Textile Co., Ltd. has set up factories in Cambodia, Myanmar and Vietnam. Zhang Jianxiang, deputy general manager of the company, said that Southeast Asia along the Belt and Road has the advantage of location and labor costs.

"In the past 20 years, we have maintained a steady growth momentum. The acceleration of the upgrading of the industrial chain and the progress of intelligent transformation have ensured the growth of enterprises and sustainable highs, and these have seized the opportunity of the 'One Belt and One Road' "The future, we will use the 'One Belt and One Road' to reach more countries to take root, further improve the layout of globalization, and gradually from the traditional Transformation of production and processing enterprises to brand-oriented global textile and apparel company. "

"At present, the export of China's textile industry reaches the order of 300 billion U.S. dollars and the Belt and Road initiative will provide more opportunities for international cooperation in the textile industry." Gao Yinmin, director of the Consumer Goods Industry Department of the Ministry of Industry and Information Technology, said that the Ministry of Industry and Information Technology will timely introduce the guidance of domestic and international linkage layout of the textile industry Opinions and specific supportive policies to encourage enterprises across the country to build foreign raw materials bases such as cotton, wool and other raw materials, stabilize the supply of raw materials, strengthen the target market sales of local brand building and channel development capabilities.

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The more face downward pressure, the more we must find a way out in a broader area. In 2017, the overseas layout of China's textile enterprises has been initially completed. The "going global" development of China's textile industry has been smoothed out smoothly. All parties have reported that they have taken the utmost enthusiasm to push China's textile industry toward the world and globally. From the results of this year's "going global", China's backbone enterprises in the textile industry have seen their awareness of taking the initiative to promote international distribution has increased significantly. Global investment in high-quality resources upstream and downstream of the industry chain, advanced R & D capability, and technology and terminal channels And mergers and acquisitions, in order to build a new international competitive advantage.

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Business name change

Reconstruction of the future direction of development

Influence: ★ ★ ★ ☆ ☆

Compared to boring financial statements, corporate name change may be more able to stimulate the public's nerves. This year, "Shandong Jining Ruyi Wool Textile Co., Ltd." was changed to "Shandong Ruyi Wool Textile Garment Group Co., Ltd." and the company name was changed from "Shandong Ruyi" to "Ruyi Group"; "Huafu Color Spinning Co., Ltd." As "Huafu Fashion Co., Ltd.", the company securities referred to as "Huafu Color Spinning" changed to "Huafu Fashion."

"The company has resumed its business layout and clues to the textile and apparel supply chain. In addition to operating the yarn business, it also extended its business operations." In terms of corporate strategy, the company said that the Company is actively engaged in business layout. "Now the business of the company Beyond the scope of 'color spinning', the company's existing name 'Huafu Color Spinning Co., Ltd.' and the stock abbreviation 'Huafu Color Spinning' have failed to accurately and comprehensively reflect the company's future development strategy and current actual business characteristics. "

Ruyi Group Board Secretary Xu Changrui also made the company changed its name because: "The company's main business has been a single worsted fabric down to the downstream garment design, production and sales, the company completed the layout of the entire textile industry chain of wool clothing, Is an important step for the company to achieve its strategic goal. "He said the low added value of fabric production limits the rapid development of Ruyi Group, start the integration of the garment industry, the extension of the whole industrial chain of wool textile and the high-end fashion industry, Product added value, open the company's profit space.

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The development of an enterprise is actually a process of continuous entrepreneurship. The change of name is just an opportunity for enterprises to extend and expand in depth and breadth on the basis of consolidating their existing industries. For Huafu, wishful and other listed companies to the apparel field, the extension of fashion industry action, industry experts, the textile is only an intermediate product, at the low end of the value chain, to reshape the high-end value chain, we must extend to the terminal. Because the closer the product is to the consumer, the stronger the brand's ability to control the value chain and the more it has the pricing power.

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"Blue Ocean" turns red

Digital printing fierce competition

Influence: ★ ★ ★ ☆ ☆

At this year's Keqiao Textile Expo, digital printing fabrics exhibited by most large enterprises occupy half of the country. Many enterprises are vying for promotional signs such as "6 yuan / m" and "reserve sales". Compared to a few years ago has just started, now well-known digital printing has undergone a rapid development stage. However, when digital printing develops to a certain extent, it will inevitably reveal some problems, such as the rising price war and the blue ocean becoming increasingly red.

An unnamed company official said that with the continuous development of digital printing technology, ink, paper, equipment costs plummet, making the threshold of digital printing plant getting lower and lower. "Now the digital printing business is not much difference between, leading to increased homogeneity competition Take proofing, for example, the previous elastic chiffon fabric proofing offer about 50 to 60 yuan / m, and now, we cherish the potential customers , Some proofing free, the price charged only 20 yuan / m or so.

"An active printer was only 60,000 yuan, 1.5 yuan per meter of sizing, steamed and washed 1.5 yuan per meter, ink 1.5 yuan per meter, plus rent utilities, the cost of about 6 yuan per meter, not much investment In addition, the cost of digital printing transfer paper also accounted for a large proportion of paper from the current 70g to 50g or even lower, once the availability of thin paper, then it will be a price decimation. "Sichuan cotton printing and dyeing Limited sales representative Chen Li said that in order to avoid the increasingly fierce low-cost competition, the company in recent years has sales to Russia and other foreign regions.

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Some people like digital printing is like a flower is in full bloom, will gradually bloom the most beautiful face. However, now that digital printing has not thrived, it has already revealed the "price war". Experts said that the digital printing industry wants to develop better, only to improve their own technological level one way. Regardless of any industry, only by product quality, reasonable price, after-sale protection in order to survive long-term.

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Technology blessing

The concept of "intellectual creation" enjoys popular support

This year, the development of technological innovation has become the focus of many fabric enterprises. "At present, the whole industry respects the concept of 'manufacturing' and 'smart manufacturing'. If the new product does not have enough scientific and technological content, we simply feel shy about it." In this year's interview, a number of fabric-related executives Are specially emphasized to reporters.

At the Kingpins Cowboy Essence Show held in October this year, Beijiang Textile introduced the new Refibra collection of denim fabrics, demonstrating the latest research and development results with Lenzing in promoting the recycling of the tannin industry. It is understood that the series uses two innovative ideas, combined with recycling of waste cotton, can reduce the access to more raw materials from nature, reduce the consumption of natural resources. In addition, a new identification system has been specially developed to ensure that the entire processing chain is highly transparent so that consumers can identify Refibra fabrics in textiles.

According to consumers' new demands for the health, fashion and environmental protection of textiles, this year, Weiqiao Textile R & D Center, based on its own resources and technological advantages, combined material application innovation with new spinning technology and developed a series of Ivy plant ingredients Antibacterial yarn and fabric, based on the development of Ivy plant antibacterial "hollow core" and "core" two series of differentiated yarn and fabric products, to create a very corporate advantage products.

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From "manufacturing" to "wisdom-making", although there is only one word difference, it means that the development thinking of the textile industry and the enterprises has changed as a whole. Under the influence of the upgrading trend, large and broad products can no longer attract the attention of all. Only innovation can win market applause. Now, there are already more and more fabric enterprises in the technology focus on research and development and innovation, increase product added value. It is worth noting that adding value added is not to exaggerate the value of the goods, but the cost performance of the products under the same quality is more and more prominent.

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Environmental standards

Polarization is exacerbated

Influence: ★ ★ ★ ★ ★

In 2017, the green shut-down is intensifying. Under the environmental turmoil, fabric enterprises, especially SMEs, are facing unprecedented pressure this year. However, some enterprises are also engaged in the torrent of technological upgrading and green manufacturing so that sales are climbing steadily.

Shishi new far-hui Chemical Fiber Textile Technology Co., Ltd. a new self-developed development of spandex gray hollow folder jersey, breaking the monopoly this year, successfully landed in Europe and the United States market, a 2017 China Fabric Star. The most prominent feature of this fabric is that it does not require dyeing, as long as it can be finished by simple processing and stereotypes, it does not need to use dyes, and there is no waste water discharge in the production process and exhaust emissions are greatly reduced.

Xinhua Bao Textile Technology Co., Ltd. introduced a full set of foreign advanced production equipment this year, the production process to achieve full computer control, hand in hand garment manufacturers to develop high-grade fabric development, the products are exported to Europe, America, Southeast Asia and major domestic markets. Shishi City, Hong Kong dyeing and finishing weaving Co., Ltd. will be 40% of the production capacity of unconventional fabrics varieties, and try for the transfer of the first in the country launched the "water-soluble sulfide Xi faded nostalgia casual style," a "China's popular fabric finalists products" .

With the goal of green manufacturing, this year, the domestic fabric enterprises have successively developed a series of new products and high-end products such as cornmeal, carbon fiber fabric, taiji stone fabric and nano-fiber fabric, which are greatly welcomed by domestic and foreign markets.

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Phoenix Nirvana, bathing fire rebirth, with environmental protection Forced transformation and upgrading of traditional businesses, with science and technology to encourage enterprises to switch development momentum, change the mode of development, towards the industry in the high-end, or to achieve higher quality, higher level of green development. Of course, the cost of environmental protection can not only be borne by the textile business households. The government should also step up its efforts in policy support and do a good job of guiding and standardizing the work.

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Off-season off

Raw material costs all the way higher

This should belong to the off-season textile industry, but this year, "up" sound constantly, so many people responsible for the fabric business over very worried. Since July, the price of PTA has changed in the first half of the year and the price has risen from 485 yuan / tonne in June to 879 yuan / tonne. By the POY Union meeting held many favorable factors such as stimulation, polyester filament market also ushered in the "golden season" in July, the price of each product has been gradually increasing the center of gravity.

Although many fabric companies are sending a large number of staff "lobbying" peer prices, price increases, and sent a team to downstream buyers to explain the reasons for price increases. But talking about prices, easier said than done. During the interview this year, many business executives told the reporter from China Textile Daily that SMEs usually have no bargaining power. Even if the prices of raw materials go up, they can not easily change the finished product prices. "If we go up in price, many brands will change their cooperation partners, so usually we can only slowly adjust the price gradually." Zhejiang Dixing Import and Export Co., Ltd. official said he looked at every day The price of raw materials went up, but they did not dare to raise their prices. "Even at a guaranteed price, the company did not dare to act rashly. We all know that customers are very sensitive to the price of supplies."

A variety of "off-season is not short," the performance of the industry feel confused at the same time, but can only accept the plate. Based on this wave of price increases + environmental crisis occurs at a time when the traditional off-season, so spread to the fabric business is not only a small anti-risk ability of small and medium-sized manufacturers, some large fabric enterprises have not been spared, but also a kind of " Dumb to eat Coptis, bitter can not say "helplessness.

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Upstream raw material prices and downstream consumer goods conduction delay, to the dilemma in the midst of fabric enterprises caused by the "two-sided attack" situation. Grasp the price initiative, a fabric business, "breaking the title," the key. Only products do not follow the crowd, companies can face "price increases", calm; for "price increases", frankly.