Textile and apparel companies to increase the application of "Internet +", online and offline two-pronged approach to expand the market

This year, under the influence of the global new pneumonia epidemic, the textile industry is facing huge challenges and uncertainties, but it is also a good time for textile companies to enter their own iterative upgrade. At present, the live broadcast of goods in the textile city has become popular, and many Keqiao textile enterprises have faced the difficulties.

Reduce costs and promote sales

Webcast helps companies expand new business formats

"Welcome babies to come, you can see the link 5 is a five-star hotel cotton fabric pillow, the softness and elasticity are very good, buy a pair in the live room only need 28 yuan ..." April 23 at 9 pm At half past half, in the live broadcast room of Pinduoduo platform, the anchor of the "Bai Si Han" flagship store is "screaming" his own product.

The reporter clicked on this link and found that it has been ranked 4th in the best-selling list of brand sleep pillows, with a hot-selling index of 4822, and 6404 pieces have been successfully completed. "We have 6 full-time anchors, all of which will be broadcast live after day and night." Relevant person in charge of Zhejiang Baisihan Down Co., Ltd. said that as the first listed e-commerce brand in Keqiao District, "Baisihan "Efforts should be made to give play to the leading role of e-commerce in consumption. With the help of a live broadcast platform, consumers can watch and buy on their mobile phones. "Live broadcast has low cost and high returns, so online live broadcast sales are in full compliance with the trend," the person in charge said.

In the post-epidemic era, traditional textile companies need to change their strategies and increase brand exposure. It is a good way to promote products through popular methods. This "online live broadcast" consumption model is helping companies to explore market demand and constantly boost the confidence of textile city operators and entrepreneurs.

In the video publishing center on the fourth floor of the China Textile City International Fabric Purchasing Center, a live broadcast has been provided free of charge to more than 50 operating households. On the first floor, Shaoxing Jialilong Textile Co., Ltd.'s main shirt fabric, general manager Du Jiexin told reporters that he also personally participated in the live broadcast of goods, 40 minutes of live time introduced 7 fabrics, including the newly developed bamboo fiber shirt fabric. "Fabric sales are different from finished apparel, and there will be no orders immediately. The live broadcast is mainly for diversion and tapping potential customers."

Relevant personnel of China Textile City International Fabric Purchasing Center expressed that they hope to expand the sales channels of business households through "Internet +", help enterprises expand new business formats, ease the pain points of physical operations, and accelerate the transformation of business households from physical business model to online and offline dual mode .

Development and promotion together

Started the "Keqiao · China Textile City" regional brand

"Welcome everyone to the live broadcast of the 'Zhongmao' new product launch event. This 1200g double-sided two-color high-precision simple modern bedroom blackout curtain only costs 29 yuan per square meter." Recently, "Zhongmao Home Textiles" in Keqiao "In the exhibition hall, an online live broadcast conference is being held. The relevant person in charge of Zhejiang Zhongmao Home Textile Co., Ltd. said that this was the company's first attempt to broadcast live, and the technical guidance provided by the online textile city. The effect was very good. In just two and a half hours of live broadcast, it reached more than 14,000 views.

"Zhongmao Home Textiles" is one of the leading companies in Keqiao's curtain fabric industry. It actively seeks opportunities from the crisis. It is currently developing multi-functional curtains that integrate flame retardant, thermal insulation and antibacterial functions to meet consumers' anti-bacterial health curtains. Demand. Driven by "Zhongmao Home Textiles", other member units of China Textile City Curtain Fabric Association also practiced their internal skills on the one hand and prepared for live broadcasting on the other.

In order to allow more textile city enterprises to participate in the live broadcast, and jointly promote the transformation and improvement, the online textile city also launched a series of activities such as cloud exhibitions and cloud launches, which set off a purchasing boom online.

"In the first half of this year, many well-known textile exhibitions at home and abroad were officially postponed or cancelled due to the severe epidemic situation. This has a great impact on the enterprises preparing for the exhibition." "Hui Da Textile", as an old foreign trade export-oriented enterprise Business manager Gu Zhuowei admitted that the epidemic disrupted the company's original rhythm of promoting new products. The live broadcast event launched by China Textile City coincided with the company's development strategy. It is reported that the online textile city has entered the major markets in the textile market such as the East Market and the North Market. It has visited 92 textile city merchants to broadcast high-quality fabrics and new products, so that buyers can gather their favorite products without leaving the house.

"The era of live broadcast dividends has come. We will actively help textile companies to develop new channels and seize this blue ocean market that needs to be opened. Next, we will continue to provide online platforms and live broadcast functions for textile city operators in the online textile city. , Organize cloud launch and cloud docking and other activities. "Officials from China Textile City said that the newly developed cloud exhibition system has also attracted the attention of industry exhibition organizers, and it will become an inevitable trend to break the" cloud "situation in 2020.

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Changzhou Yuncheng Chemical Fiber Material Co., Ltd. mainly produces polypropylene high-strength yarn, high-strength polypropylene yarn, polypropylene FDY yarn, polypropylene industrial yarn, high-strength polypropylene industrial yarn, polypropylene yarn, high-strength polypropylene yarn, polypropylene twisted yarn, polypropylene multifilament yarn, high-strength polypropylene double twist Polypropylene products such as silk. The company's products are sold all over the country and some exports. With its superior quality, sincere attitude and good reputation, it has won unanimous praise and recognition from customers.

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